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Taking advantage of social media can be a huge help when it comes to reputation management, especially among a young, connected consumer market. Social media provides an easy way to connect with large numbers of people online. It humanizes your law firm and helps you seem more approachable to your prospects. A properly mobilized social media response can mean the difference between a customer relations crisis and a positive resolution to a minor reputation hiccup.
It’s not enough to simply have a Facebook account or a Twitter feed. You have to be active in the right way and monitor social networks for conversations about your business or your particular services and products. This way you can get the jump on any user-generated content that could lead to finding new prospects. Again, think of social media as a 21st century business necessity, just as important as any standard marketing practices. It is another sphere of business and customer influence.
Social media does a lot to eliminate the boundaries between personal and professional interaction. This is neither intrinsically good nor intrinsically bad; it simply represents a different way of doing business. With this in mind, your social media presence must represent the best side of yourself.
People expect you to be more than just a business partner or professional resource; they expect you to be friendly and personable online as well. Your online presence must dance precisely between not being too open for risk of being seen as unprofessional while not being too staid for risk of being seen as out of touch. Just remember to let your love for what you do shine on social media at least once per day, and you will do fine.
There are several tools that you can use to keep tabs on your law firm’s brand in the sphere of social media. These tools allow you to construct topic clouds that comb social networks for mentions of certain terms, like “child support attorney in Newport News,” and names. This ensures that you aren’t caught flat-footed in the event of a major issue. In most cases, it is simply a matter of downloading the program and installing it to begin monitoring.
By monitoring and staying active, your social media presence will help you develop a sterling reputation much more quickly than it otherwise might, which is especially important because building relationships now can greatly help you down the line. Turbocharge your business and set up your social media presence today!