Facebook’s Promoted Posts

Interested in gaining additional visibility for an important post? Try out using Facebook’s new Promoted Posts feature.

One of Facebook’s newest features that you can incorporate into your law firm’s marketing campaign is Promoted Posts. While there isn’t an overwhelming amount of data, Promoted Posts appears to be a promising way to expand your reach and make conversions.

If you decide to purchase a promoted post, they pay up to $100 to promote a particular post that you have recently created on your Facebook brand page. This can include any type of post like videos, pictures, status updates, etc.

Now, you may be wondering why you would want to pay extra money to push a post that will wind up in your fans’ feeds anyway. The primary reason is because only a limited percentage of your firm’s fans will actually see a post you create. In fact, Facebook has stated that only around 16 percent of your fans will see all of your posts. Obviously, this is a low number that can hurt the overall effectiveness of your campaign.

In order to expand your reach and increase the percentage of fans who see a post, you can simply pay an upfront fee for a promoted post. By doing this, you significantly increase the percentage of fans who see your post in their feed. For example, if Las Vegas personal injury lawyers wanted to push a promotion for their services or let a broader audience know they recently opened a new office, they could conveniently do it through a promoted post and reach a larger number of fans.

Besides achieving greater visibility for the post in question, there are some other inherent advantages of this marketing technique. One is that the friends of individuals who like, comment or share your post will also see your post in their feed. This can be valuable if these friends have an interest in law related content. Another benefit is that you also have the option of targeting your posts for certain geographical locations and languages so you can maximize your conversion rate.

Social Media Mondays is a CaseDetails.com series covering different topics in the social media world on a weekly basis. Check back every Monday for more news on social media and useful information on how law firms can use social platforms to their advantage.