Use Google+? HootSuite Now Supports Google+ Pages

If your law firm uses HootSuite to manage your social media accounts, you now have the option of adding Google+. As you might imagine, this addition can have several benefits for your Google+ and overall social media campaign.

One of which is having the option to tell which users have given your posts a +1, shared your posts or commented on them. This way you can tell which content from your firm’s website or blog is popular on Google+ and which content is performing poorly. Once you have a basic understanding, you can make the necessary adjustments that should help optimize your content in the future.

Another benefit is that you can conveniently manage your circles and edit them by either adding or removing individuals. If a divorce lawyer in Michigan had a client who was no longer relevant, he could simply remove that client from his circle and add a new one who he has been recently networking with. This option means you can create powerful circles of clients and other lawyers and stay connected with them without any hassle.

Along with this, you have more control over who sees your updates with the integration of Google+ into HootSuite. If you wanted to post an update that everyone can see, you could simply post a public update. If you only want a select number of people to view it, you can make it so only certain people within your circles can see the update. Consequently, your privacy shouldn’t be jeopardized if this is a concern for you. In addition, you have the option of seeing what type of activity there is without having to leave your dashboard. This feature provides you with a level of convenience and puts you at the helm when monitoring your Google+ campaign.

Social Media Mondays is a CaseDetails.com series covering different topics in the social media world on a weekly basis. Check back every Monday for more news on social media and useful information on how law firms can use social platforms to their advantage.