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Self-generated content is a positive way to promote your business, protect your reputation and showcase a side of yourself that your clients may not normally see when they come to you to discuss issues like selling their home or seeking a child custody order modification. A blog lets you discuss your interests, link back to your website and attract social media clients.
Blogs are the original form of social media, providing a simple way to share your thoughts with friends and potential clients searching for a Massachusetts personal injury attorney (or any other type of lawyer) online. They can provide a way to proactively manage your reputation. It’s a known fact of SEO that it is harder to get into the search rankings if there are several websites devoted to the same keyword updated on a regular basis. Your blog or blogs can help you prevent negative reviews from having as large an impact. It can also help you showcase your expertise in your field of business through a more candid, unofficial medium.
There are several guidelines to keep in mind when starting a blog for or related to your business. You should:
A great blog will do wonders for your reputation. You may develop a professional following and receive positive feedback from potential prospects, but even if you don’t, blogging is an important SERM technique that will help you keep your law firm in the top search rankings.
Coming up next is videos and reputation management, the last subject up for discussion in CaseDetails.com’s Reputation Management series.