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Podcasts and YouTube videos are more often associated with animals making cute noises or playing musical instruments than they are with a serious reputation management agenda, but they can be a useful, if unorthodox, method of maintaining relationships with consumers and improving your law firm’s brand recognition.
The term “viral video” has risen to popularity in recent years as companies have taken advantage of consumers who enjoy sharing their favorite media on social sites. Just like them, you can use the viral nature of videos to help promote your work as a Las Vegas estate planning lawyer and manage your online reputation.
This has extended to search engines like Google, which will often rank video media above similarly ranked text media based on keywords tagged in the video. This can act almost like a PPC ad — except it is one where you don’t have to pay per keyword click. If your video looks interesting and is tagged with the proper keywords, search users will be as likely if not more likely to click it, just to see what it is all about. If your message is strong, it can help develop positive associations for your business and may even turn the viewer into a customer.
This post concludes our series on reputation management. The things you need to remember are that as your company grows in scope, so too does the chance of a public relations crisis breaking out on the Internet. Proactive reputation management strategies, including developing a plan of action and producing blog, social media and video content, can help to keep your online reputation strong.
While reputation management may seem prohibitively expensive or time-consuming, think of it as an insurance policy against the perils of success. As your company grows and develops, reputation management will become a regular part of your marketing strategy. Best of luck in your business endeavors!