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If you’re looking to network with other professionals and advance your career, LinkedIn is one of the best resources to use. Unfortunately, many profiles lack originality and wind up sounding generic, which can hurt your networking potential. Following several tips should prevent this from happening and increase your chances of forming valuable connections.
One of the most common problems that lead to weak LinkedIn profiles is the use of boring professional titles. Since many professions have thousands of individuals vying for the attention of clients, it’s crucial to stand out. Typically, this can be accomplished by using an interesting and catchy title that naturally captivates people.
Since the aim of LinkedIn is to connect and network, it’s extremely important to write in a natural, human-sounding voice. To avoid sounding sterile, you should write in a conversational yet professional tone. This can be done by writing like you how you would speak to a client or colleague. Doing so should make your profile more attractive and give others the opportunity to see you as personable instead of dull.
In order to maximize your exposure, it’s smart to integrate SEO into your profile. This means you should choose a few targeted keywords and distribute them evenly throughout your profile. For example, an automobile accidents attorney might sprinkle the keywords “vehicle collision,” “accident lawyer” and “car accident attorney” in various areas of their profile. By doing this, you make it easier for search engines to index your profile and be found by clients.
A simple way to show that you’re active is by joining some relevant groups on LinkedIn. Some possibilities include your school’s alumni group or local associations that are relevant to your area of law. This should help increase your networking opportunities and show that you’re involved.
Social Media Mondays is a CaseDetails.com series covering different topics in the social media world on a weekly basis. Check back every Monday for more news on social media and useful information on how law firms can use social platforms to their advantage.