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Whether you want your firm to make money directly or simply as a means of promotion, YouTube is an excellent platform. In fact, YouTube users view a staggering 4 billion hours worth of video each month, which makes it perfect for connecting with potential clients. In order to make money off YouTube and maximize your influence, it’s important to follow a few guidelines.
Perhaps the most important part of being successful on YouTube is being unique and original. While it’s not always necessary to reinvent the wheel, you should have some sort of fresh angle that will peak the attention of users. Your content should also provide users with value that will enhance their lives or solve a problem. A lawyer who specializes in citizenship and immigration in North Carolina might create a channel that offers advice on laws surrounding these topics.
Another critical key to success is sticking with a routine posting schedule. If you really want to gain a sizable list of subscribers, you should create new content on a regular basis. Typically, this means at least one new video a week, but more is better. Doing so should help you gain traction and will make your subscribers want to come back for more. Even if you don’t see massive results right away, your firm’s subscriber base should grow over time.
In addition, effectively promoting your channel and interacting with your audience can streamline the growth process. One of the best ways to promote is by placing links to your videos on social media sites. If your law firm has a blog, you should also place each video on there as well. In terms of interaction, you should always respond to comments and ask questions that spark discussions. This way, you will come across as being personable and your subscribers should grow.
State bar associations have very particular rules on what is permissible in law firm advertisements. Before you put ads on your YouTube channel, check with any relevant organizations to make sure you are not breaking any state bar policies that could get you into trouble.