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Good news for law firms and solo legal practitioners whose marketing efforts extend to social media: Facebook Timeline for business pages is coming to mobile applications. Attorneys who have taken time to build an engaging social media presence will now have a chance to reach out to their clients and prospects on the go in an even more effective manner. Lawyers who have not yet harnessed the power of online social networking should take this opportunity to do so!
As the world’s most popular online social network, Facebook has been consistent with its goal to deliver the best user experience for its members who will soon number 1 billion, according to a recent Bloomberg Businessweek report. One aspect of Facebook is its ability to roll out significant changes to its functionality and user interface. Some of these changes, like the switch to Timeline earlier this year, faced initial opposition due to the radical modification they present.
Facebook’s switch from Profile to Timeline received a lukewarm reception from individual users, but business organizations were quick to embrace it. The main advantage Facebook Timeline brings to businesses is the opportunity for branding. In this sense, Facebook is following a paradigm that is also being promoted by Google: the continuous development of brands on the Internet.
Personal timelines allow individuals to craft a story about their lives in a way that is attracting, engaging and meaningful. Timelines give legal professionals and law firms the opportunity to foster interest among visitors by allowing them to tell and share stories and items of interest instead of simply selling; for example, a West Virginia injury attorney can link to a story about the United Dairy personal injury lawsuit moving from Harrison County to federal court and offer commentary on it.
By sharing stories and offering professional comments, an attorney or law firm is effectively engaging members of its social network. Facebook Timeline is designed to encourage meaningful social interaction showcase shared content. This effective way of branding will soon be available to mobile users.
Social Media Mondays is a CaseDetails.com series covering different topics in the social media world on a weekly basis. Check back every Monday for more news on social media and useful information on how law firms can use social platforms to their advantage.