Google Changes Search Results Again; Gmail Messages to Appear in SERP

Just imagine: useful information from your Gmail may now mesh in with your Google search results!

Being an ever-innovative company, Google recently disclosed its newest search engine feature that integrates Google’s Gmail account information into search engine results. The concept is designed to provide users with highly relevant search results regardless of where it retrieves the information from. This way, Google can make its search results highly personalized for each individual user and rely less on general keywords.

It works by displaying relevant emails from a Gmail user’s account on the right hand column of search results when they are logged into their account. This way, a person can find information that’s been previously stored in their Gmail account if the information is relevant to their search term. Consequently, an individual can obtain helpful data even if it’s not available on search engine results. Currently, this feature is on a trial basis and limited to a small percentage of Google users who are English speakers with Gmail accounts. However, it’s possible that it could expand in the future and become available to more users.

Like many other industries, this new feature could potentially be beneficial for lawyers. If a person had previous hired the Law Firm of Brass & Cordova, any emails directly from or relating to this firm could show up in their search results when looking for information on criminal law. This means that Google’s new feature could help your firm get repeat business from previous clients or potentially generate new leads. In the long run, this could help you appear in more search results and inevitably maximize your client base. Though it’s a bit too early to tell what the exact implications will be, it would seem that networking with your clients via email should be beneficial for your long-term business.