Video Spotlight: SEO in 30 Days, Days 1 and 2

SEO in 30 Days is a YouTube video series produced by CaseDetails.com teaching online entrepreneurs how to use search engine optimization techniques to get more hits, more users and more conversions. It can be watched by law firms and attorneys seeking to improve their online footprints and get more business.

A brief rundown of the videos

The SEO in 30 Days videos are broken down into sections for what you should do on each day of the 30-day plan. The first video, seen below, details Days 1 and 2 of the plan.

On the first day, you’ll be pumped and ready to get started. Use this energy to lay the groundwork for your site’s success. This includes several procedures, such as:

• Setting marketing goals
• Understanding your audience
• Performing keyword research

You will need to get a sense for the people you are reaching out to by their demographic; geographic location; and how they will be searching for your site in Google, Bing, Yahoo or other search engine. For instance, an employment attorney in NJ may need to choose keywords that involve New Jersey, labor law, back pay, workers compensation and other audience-friendly words.

Additionally, you will need to:

• Choose a domain name that pulls viewers to your site
• Structure your site to maximize SEO effectiveness
• Plan the content you wish to put on your site

Days one and two

Day one is all about planning as the video says. You will learn how to set a marketing plan for the next 30 days, and your SEO plan will involve figuring out how to brand your website. As a law firm, you will want your brand to be reliable, trustworthy and intelligent as well as present an air of strong advocacy.

Day two is about taking the first steps to implement those plans. You will learn concrete techniques for improving your SEO. While comprehensive and effective, the video gives step-by-step instructions for how to do them, ensuring that you won’t be left in the dark.

Interested in learning more about these topics? Read through the entire SEO in 30 Days series, or check back soon for the next video, which covers days three through nine of the series.