LinkedIn Company Pages and Your Law Firm

LinkedIn company pages give you the opportunity to reach new audiences!

LinkedIn is known as a professional networking tool for individuals seeking employment. However, with newly revamped company pages, it is becoming an invaluable B2B social networking tool as well and can put law firms in touch with individuals and companies in need of legal consultation, advice or representation.

As more and more businesses put company pages on LinkedIn, they are making B2B connections as well as reaching out to potential employees.

The benefits of putting a company page on LinkedIn

LinkedIn assists educated, affluent consumers with a variety of service-oriented needs and professional networking. Medical malpractice attorneys in New Jersey and elsewhere can use their company pages to connect with individuals and businesses as well as make other necessary professional contacts. This can help firms drum up new business, make important connections with marketers and develop connections with office suppliers or other companies.

Tips for your law firm’s LinkedIn page

Certain techniques for organizing and maintaining your new LinkedIn company page may help you connect with more customers. Follow these tips to improve your firm’s company profile.

• Add a cover image that accurately represents your brand to the top of your company page. (This is the same advice one blogger gives in BestLegalMarketing.com’s article on LinkedIn profile mistakes you don’t want to make.)
• Be sure to look at your page with a computer, tablet and mobile phone. New LinkedIn company profiles may be viewed from all these devices, and you want to make sure that it looks clean, crisp and inviting.
• Maximize your Company Overview tab with a call to action for viewers. Use active words like “Follow,” “Visit” and “Connect” along with reasons to attract clients to your firm.
• Update your LinkedIn page regularly with links to blog posts and share compelling, relevant data for potential network contacts.

In the modern Web 2.0, using social media effectively is an essential part of any law firm’s marketing process. Set up and reorganize your firm’s LinkedIn profile today.

Social Media Mondays is a CaseDetails.com series covering different topics in the social media world on a weekly basis. Check back every Monday for more news on social media and useful information on how law firms can use social platforms to their advantage.