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Navigation is a critical component of a law firm’s website, and it’s important to have navigation that’s simple yet effective. For this reason, implementing sticky menus is beginning to catch on and can be a great addition to your firm’s website. To understand why this is so, it’s necessary to know exactly what sticky menus are and the benefits of using them.
Simply put, sticky menus are a type of fixed navigation where a website’s menu remains stationary regardless of how far a user scrolls down. This allows users to quickly access a menu wherever they are on a website without having to scroll back up to the top. By using this type of navigation, an injury lawyer could make it easy for users to click on a menu button — like a button for client testimonials — no matter where they are browsing on his website.
Perhaps the biggest pro of sticky menus is the speed with which they allow users to click on the menu. Rather than having to scroll all the way up to the top to find another page, users have full access no matter how far down they are on a website. This makes it easier for users to find the content they are looking for without any hassle.
Another benefit is the improved experience for mobile device users. When using traditional navigation on devices like smart phones and tablets, it can sometimes jeopardize the user’s experience. Sticky menus are better because they are easier to use on a smaller screen and they improve browser usability. Due to the fact that a large segment of the population uses mobile devices, you can capitalize on this trend with sticky menus.
In addition, it’s perfect for branding. By keeping your law firm’s logo in a consistent position on your website, it maximizes brand exposure. When this happens, it tends to stick with users and your firm should become more recognizable.