Remarketing is a concept that involves advertising to individuals who spent time on your website but didn’t buy a product or service. It works by displaying your ads to these lost conversions on other websites they visit after they leave your website. This is a convenient way to advertise to potential clients who have a genuine interest in your law firm and an opportunity to maximize your conversion rate.
Due to its overall effectiveness, implementing remarketing into your firm’s campaign can be highly beneficial and is definitely something to consider. This is mainly because the majority of businesses of any kind have a conversion rate that ranges somewhere between two to five percent. This means that regardless of the quality of your website and landing page, you will be missing out on 95 to 98 percent of clients the first time they visit your firm’s website.
Remarketing works by targeting those clients who weren’t immediate conversions and giving them further exposure to your firm. As a result, every person who sees your remarketed ads would have already been on your website and must have some degree of interest in your services. Consequently, you can rest assured that the individuals you are advertising to through remarketing are highly targeted and likely to result in conversions. This would be a great way for an international process service to capitalize on lost conversions and increase sales.
For this reason, remarketing is one of the most effective types of marketing. Rather than accepting a conversion rate of two to five percent, you can considerably raise that number by going after the people with a known interest in your firm’s services. The best part is that it’s now easier than ever to integrate remarketing into your Google Adwords campaign. The only thing required is installing a code into the footer of each page of your website.