Video Spotlight: SEO in 30 Days, Days 3 Through 9

Days 3 through 9 of the SEO in 30 Days series cover different aspects of performing keyword research. This takes up nearly a quarter of the time you spend on your SEO marketing plan, which should highlight the importance of choosing the keywords you need to choose and researching your market.

The second video in the SEO in 30 Days series walks viewers through the keyword research process and offers easy-to-understand, step-by-step keyword advice for any lawyer seeking to build a successful website for himself or for his firm. It breaks down comprehensive techniques to improve Web popularity and put them into language that the average entrepreneur can use. You don’t have to be a Web design professional to do good SEO!

How to research your market

According to SEO in 30 Days, keywords set the foundation for a Web marketing campaign. Your content, your site layouts and your overall brand will be based on these keywords. When people use search engines to look for words related to your site, you want your site to pop up. For instance, Alabama contract lawyers will put keywords related to their county, city and state; their chosen field of contract law; and any other keywords phrases — such as business law and intellectual property — into their content and the URLs of the pages of copy. The keywords become an integral part of the site map.

Watching the video above shows you how to do competitive research to get a sense for the most successful keywords. It also guides you through the process of putting together this all-important element of SEO, including the use of keyword tools.

Day by day analysis

The video is broken up into a day-by-day task plan for easier implementation. If Day 3 is all about keywords, then Day 4 is about common mistakes that you may have made while attempting to do day three’s work! Day 5 is about organizing all the keywords you may have written haphazardly on days 3 and 4, and on days 6 through 9, you will analyze and implement ways to get ahead of your competitors, including through niche specialization.

SEO in 30 Days continues in good form with the Day 10 through 12 video, which focuses on structure and content creation. Come back soon to see the video, or read the text explanation of what to do each day here on CaseDetails.com.