Video Spotlight: SEO in 30 Days, Days 10 Through 15

If you’ve gotten through the first nine days of the SEO in 30 Days series, you may be wondering when you can start actually putting your site together. Previously, the work has been all about planning, first setting a Web marketing plan in motion and then making an organized list of keywords to incorporate and distinguish yourself from the online competition. The next six days will consist of the nuts and bolts of building a website.

The Law Offices of Gary P. Field has used these techniques to great success. As a lawyer working for yourself or with a firm, you can do so too. The SEO in 30 Days series offers step-by-step explanations for comprehensive SEO practices, enabling you to put together your own website to get high levels of targeted Web traffic.

Days 10 through 15, day by day

The overall focus of days 10 through 15 is on choosing a domain name, content creation and meta tags. This will be the meat of your site’s SEO solution and will be founded upon the work you’ve done with keyword research and marketing plans.

Day 10 consists of choosing your domain name. The video goes over important details for how to make your name memorable and contain your keyword. Certain hints, such as not to use hyphens, are shared as is the use of domain name tools to see if certain names are available.

Days 11 and 12 consist of mapping the website’s content structure. The purpose of the work being done on days 11 and 12 is to match keywords to the site’s structure, and various techniques for doing so are analyzed in detail. You can make thumbnails, site maps and other design elements, or you can use Web design programs described in the video.

Days 13 through 15 consist of actually writing the content on your site. With a proper foundation in keywords and audience research, you will produce written content that draws viewers to your site and keeps them interested in your firm. The video also details how to include meta tags, an important part of any SEO campaign.

Whether you have a New York City criminal defense law firm or a probate firm down in Florida without much time, you can benefit from the SEO in 30 Days video series. Watch it today and learn how to take your firm’s Web presence into high gear, or read through the full text series for an in-depth outline of how to structure your SEO campaign!