Call Tracking Now Available in AdWords Express

As part of its continuing effort to become the world’s number one platform for Internet and mobile marketing and advertising, Google has added a new feature that gives legal professionals who purchase AdWords greater insight into their online marketing campaigns. This new feature combines the power of paid search results with detailed reporting about phone calls placed to a law firm or to the mobile phone of a solo practitioner.

Call reporting for AdWords involves using a toll-free number provided by Google that can be forwarded to ring across multiple telephones. Aside from providing prospects and clients the convenience of a toll-free number, call reporting gives a detailed report on the number of phone calls from that particular Google AdWords campaign. The report displays the number of views, clicks and calls per ad.

This call tracking feature also works in AdWords Express, a streamlined version of paid search advertising that focuses on the local community. With AdWords Express, a New York wills attorney can set a monthly budget to have a listing appear above or to the right of the Google Search Engine Results Page (SERP) each time people search for certain keywords related to wills and estate planning in New York. The attorney’s office location will also be highlighted with a blue pin on a map right on the SERP.

Call reporting for AdWords Express is ideal for legal practitioners who wish to focus their marketing efforts to the local community. The cost of forwarding the toll-free number provided by Google is $1 per call. Since the budget for the online campaign is set by the business owner, lawyers can gauge the effectiveness of AdWords as an advertising medium based on the number of phone calls and adjust their spending accordingly.