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The second-to-last video in the SEO in 30 Days series details site mapping and link building — two very important elements of any search optimization solution. The previous videos went through the process of planning, keyword organization and content creation. By now, you should have the bones and muscle of your law firm’s website. The work is only half done, however, and days 16 through 26 involve some heavy lifting on the design front as well as all-important networking to acquire links.
The text and video versions of the SEO in 30 Days series both do a good job of stating the importance of link building. In essence, the link building process consists of linking to other established websites and getting them to link to you. This underscores the fact that the Internet is, in part, a popularity contest. If other high-ranking sites link to you, search engine algorithms will rank you higher for it. Whether your firm employs truck accident lawyers or bankruptcy lawyers, linking to sites that match your audience and keywords will improve your position in the ranking.
Internal link building is also an important part of what is known as site mapping. Once you have your content, organizing the navigation structure and user experience is not only important for improving the quality and value of your Web service — good internal linking can help to improve your site’s visibility in search engine rankings.
The two main goals in Days 16 through 26 are internal link building and external link building. You develop internal link building solutions by following the instructions for days 16 through 21, using SEO techniques like sitemaps and ALT tags. This is very useful for you to determine how to use hypertext links in the content you created on days 10 through 15 as well as how to structure your site’s sidebars and topbars. You will be optimizing both search engine readability and human navigability.
Days 22 through 26 consist of the all-important task of link building. There are many different techniques you need to use to build links, including asking other webmasters, posting links on blogs or message boards, offering to guest post content or creating other relationships with established and up-and-coming sites in your legal field.
With this penultimate video, the SEO in 30 Days series continues to impress with step-by-step solutions to improve web visibility. Try out these techniques today on your law firm’s website!