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One form of online marketing from which most law firms can greatly benefit is press releases. When done correctly, these can result in large volumes of traffic and generate new leads. By following a few guidelines, your firm should be able to get the most out of press releases.
To start, you will want to create a press release at the most opportune time. Typically, this means writing one whenever your firm has a newsworthy event such as winning a big case or when a member of your firm is giving a speech in your community. A group of Social Security attorneys might send one out after winning a key disability case. Within the press release, you should include the name of your firm, your city and state, some contact information, and a link to your website. This information is important because it will help potential clients find you and bring traffic to your website.
Once the press release is completed, you will need to submit it to some major media companies who cover legal topics like the ABA Journal. After being sent out, a press release should be circulated around the Internet on places like legal blogs and social media sites. In time, this will usually generate a substantial amount of traffic and increase the overall exposure of your firm.
To get the most out of press releases, it’s also important to track your traffic. Analyzing this data will let you know which websites are driving the most traffic and which ones are helping you make conversions. Understanding the data you gather is beneficial because you can use it for future press releases and with marketing in general. This way, you can place more attention on the websites that are driving traffic and avoid the ones that aren’t pulling their weight.
Interested in learning more about how to make a stellar press release for your law firm? BestLegalMarketing.com has a whole series on Attorney Press Releases you can check out for free!