Video Spotlight: SEO in 30 Days, Days 27 Through 30

In previous videos, the SEO in 30 Days series taught law firm professionals how to develop a marketing plan, do keyword research, write content, map out a site, and do internal and external link building. This consists of most of the work you need to do to make a quality site for popular consumption. However, there are a few final touches that will help take a solid, search optimized site to the next level:

• Video advertising and multimedia content
• Social media outreach
• Pay-per-click advertising

These three techniques have the ability to improve any site’s dynamism and enable it to bring in even more additional visitors. They have been used by law firms like Leviness, Tolzman and Hamilton and have been met with great success.

Day-by-day breakdown

On Days 27 and 28, you learn how to add video to your site. This SEO in 30 Days video provides tips on how best to shoot your short clip as well as how to upload, title, tag and embed it in a central location on your website. Video content gives your site a multimedia appeal that often helps it out in the search rankings. If the video itself is popular and touches upon your audience’s interests, it can spread through social media channels as a form of viral marketing for your firm.

On Day 29, you learn how to implement social media strategies for your firm. The video provides helpful suggestions for how to get started. It focuses on the networking aspects of social media and building relationships with potential clients by providing useful, regularly updated content. This can be done through blogs, profile sites like Facebook and LinkedIn, or micro-blogging services like Twitter. The video goes into detail about how to get followers and network contacts and what sorts of content will be most effective.

Finally, the video discusses PPC advertising for the 30th day. It explains PPC advertising in clear language and takes you step by step through the process of developing and releasing your own PPC ad campaign. It talks about how PPC enables greater outreach to potential clients and how to leverage programs like Google AdWords to improve your site’s SEO.

For more information on each of these subject matters, read through the text version of our SEO in 30 Days series. It offers free advice for legal professionals seeking to improve their website’s profitability. Additionally, it breaks down the complexities of modern web design into processes that even the busiest attorney can find time to do.