Improving click-through rates and driving more business to one’s website or blog is a primary focus for lawyers beginning to establish a web presence, and they can benefit from using preview images or other engagement objects to improve their website’s search rating and create more leads. Embedding such objects is a quick, easy way to improve a site’s value and reach even more clients.
A landing page with a preview image is over three times more likely to be clicked on than the same page without a preview image. This was confirmed in a statistical study that showed that preview images improved a landing page’s conversion rate by as much as 359 percent.
There is a lot of text on the Internet; consequently, a relevant and attractive image will stand out and draw a viewer in. Preview images and other media such as videos are often called “engagement objects,” meaning that they can be used to engage the viewer’s attention while searching. When a viewer is comparing the website or blog of employment lawyers in Pittsburgh to their competitors’ websites, for instance, this small detail could make all the difference in his or her ultimate choice.
Using preview images in your legal firm’s website or blog is as easy as simply changing up your landing page’s design: Rather than having it only include text, consider embedding videos and images to make it a multimedia experience for potential clients. As the web becomes increasingly social, you can receive a big boost in interest if a client links to your informative videos or images.