One of the best ways for a law firm to establish an online presence and drive potential clients to their website is through social media marketing. It’s a proven technique that’s affordable and doesn’t require a huge time investment. However, a large part of being successful is choosing the right social media channels to nurture.
Generally speaking, most law firms will want to select their plan of attack by picking and choosing between five main channels. These include Facebook, LinkedIn, Twitter, YouTube and Blogging. While there are countless other options like Tumblr, Google+, Stumbleupon, Digg, etc., these five channels tend to be effective for reaching the legal audience. Due to the fact that picking too many channels can spread a firm too thin and be counter-productive, it’s usually best to focus on two or three social media sites.
Choosing which channels are best for a firm will ultimately depend upon one’s experience level and whether they are primarily trying to connect with clients or other businesses. Regardless of experience, Facebook is almost always one of the best options simply because of the large volume of users and for the potential to reach both clients and businesses. In fact, this is the channel of choice for both social media novices and experts. A lawyer whose practice is dedicated to San Jose estate planning, for instance, could use Facebook to get started and build a following by reaching out to past and present clients.
If a firm is looking to connect with other businesses, then choosing LinkedIn is definitely a good idea. This is because it’s basically the premier channel for B2B networking. Twitter and YouTube are effective for both B2C and B2B purposes but aren’t always great for beginners because it often takes time to get the hang of marketing on these channels. Lastly, blogging is a great option for firms who primarily want to connect with potential clients. This channel is one of the best ways to demonstrate an attorney’s knowledge of law and generate leads that way.
Social Media Mondays is a CaseDetails.com series covering different topics in the social media world on a weekly basis. Check back every Monday for more news on social media and useful information on how law firms can use social platforms to their advantage.