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A monthly newsletter is one way to keep clients informed about the recent events and promotions of your law firm. However, creating new content can be arduous, and it is sometimes difficult to conjure up new ideas. One way to generate content is by simply talking about your top blog posts from the month and including links; here is how you can implement this strategy and reap some of the benefits.
To get started, you will need to pick a few of your best articles from the month. You can typically determine these by looking at how many comments and social shares they received. New York City visa attorneys might choose posts about immigration statistics, for example, that were heavily shared on Facebook and Twitter and sparked the most discussion from readers. This way, the odds are good that your email subscribers will want to read them as well.
Once you know which blog posts you want to feature, you should provide a brief description and summary of those posts. Generally, a short paragraph with links will be sufficient. Just make sure that the title and paragraph are attention grabbers and not dull and boring. From there, you will simply need to add a link to each post so your audience can conveniently access and read them in their entirety.
Utilizing this strategy offers three main benefits. First, you should be able to increase your number of blog readers and inform your email subscribers at the same time. By condensing your blog posts and emails into one convenient package, it’s like killing two birds with one stone. Second, you can build your firm’s reputation and demonstrate your expertise when it comes to law. As long as your content is valuable and interesting, it’s reasonable to expect a larger audience in time. Finally, you should be able to capture more leads and turn them into actual clients, which is really the ultimate goal of marketing.