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Using an editorial calendar in your social media campaign can help propel your firm into the future while maximizing the number of leads you generate. Here are the basics of creating a social media editorial calendar.
First, you should determine what your goals are over the course of a year and break them down into quarters. An immigration attorney, for example, might want to establish a presence on a new social media site and create a certain amount of posts about federal law on existing profiles throughout the first quarter. Since social media is always evolving, you may want to perform some research to ensure that your firm stays up-to-date with major changes. For example, the aforementioned attorney could write a blog post about completing a Philadelphia citizenship application for immigrants new to the United States who are looking to become residents in Pennsylvania. To increase your odds of success, be as specific as possible while setting realistic and measurable goals.
From there, you should break your goals down by the month, week and day. Having a specific day allocated for each project should help your firm stay on track and get things done. To streamline the process, concentrate on one aspect of social media at a time.
Once you have the basic structure of your social media editorial calendar in place, share it with others on your firm’s editorial calendar. Not only can this help you accomplish your firm’s goals quicker, it makes you more accountable, which is beneficial because you’re more likely to see your goals through when others are holding you to them.
In addition, you will need to monitor your results over the course of the year. A vital component of marketing success involves knowing your level of progress and understanding what you need to work on. For this reason, integrate some type of analytics platform so you will tangibly know how successful you are.
Social Media Mondays is a CaseDetails.com series covering different topics in the social media world on a weekly basis. Check back every Monday for more news on social media and useful information on how law firms can use social platforms to their advantage.