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Law firm leaders who are eager to use the latest technologies to attract new clients have by and large turned to Internet-based marketing. In order to understand whether or not their online efforts are producing real results, leaders use a variety of Google Analytics tools. Among the most powerful of these tools is the Link Analysis Report, which evaluates whether link-building strategies are helping a firm meet its marketing goals.
The Link Analysis Report is designed to help marketers understand whether or not their link-building efforts are effective in drawing new traffic to a website. An immigration attorney in St Petersburg might team up with other immigrant-centric websites to build a link network. To decide whether or not such efforts are worthwhile, the attorney can create a custom Link Analysis Report. This report will provide information about whether given sites are driving a high number of referrals to the attorney’s individual website.
Law firm leaders who run a Link Analysis Report will be provided with seven separate columns of information. This report includes information regarding the link source, landing page, total number of visits, goal completions, bounces, number of pages visited and the number of new visits. When evaluating the information on this report, remember to pay careful attention to linking patterns.
It’s essential to understand both if a given site is driving traffic and the particular content on that site that is driving traffic. For instance, firm leaders might find that video and audio content are driving more traffic than written content. They should then prioritize building links with sites that offer rich audio and visual content to visitors. The next blog in this series will explore the Pay Per Click (PPC) Keywords Report, which can often shed light on the effectiveness of broader linking strategies.