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Converged media simply means that your customers experience your brand seamlessly through different locations such as your website, social media and your firm’s office.
As a lawyer or legal marketer, converged media is a vital part of modern-day web marketing. Gone are the days of simply posting information to be consumed in a vacuum. Your potential clients are savvy web users who want you to tell them what they want to know. If you don’t, they’ll find a competitor who will.
The good news is that if you provide the information and seamless links between your different web presences, your potential clients will find it and be grateful. User expectations of web marketing have grown while many law firms have not yet caught up, and the market is there for impressing.
The heart of a converged media solution is providing high-quality content across all channels, content that is relevant and engaging. It offers immediate value to readers by answering common questions or improving their lives in some way. When it comes to your web marketing success, your brand is far more important than a static list of your services or other information.
Your brand is based on how well you connect with your customer base. For instance, if you’re an Orlando wills lawyer, your content should answer questions that customers have about probate procedures, how to write a will and important considerations.
A good brand will keep visitors coming back to your website and other information feeds, and it will be far more likely to convince visitors to become customers. Quality is more important in today’s marketing world, so don’t worry if you don’t inundate your social media, blog and web content streams with constant data. As long your brand is consistent and seamless throughout, you will gather lasting interest.