LinkedIn’s New Rich Media Feature

LinkedIn has introduced a Rich Media feature, allowing users to create more engaging profiles.

Online social networks are constantly adding new features, with the objective of improving their services and retaining or increasing their market share. LinkedIn currently enjoys the lion’s share of the online social networking market for business professionals, but it has not stopped making improvements to its platform.

LinkedIn’s new Rich Media tool is an improvement that is consistent with the rise in audio, picture and video sharing among social media netizens. The growth of social networks like Instagram, Pinterest and YouTube proves that users are deeply interested in audiovisual content. With the new Rich Media tool, LinkedIn profiles can really come alive with pictures, documents and videos.

How the Rich Media tool works

LinkedIn members who switched to the new stylish profile last year will see a new icon that looks like a box with a plus sign when they click on the “Edit” section at the top. This icon allows media objects to appear in the Education, Experience and Summary sections of profiles; the process is similar to sharing content on Facebook.

The Rich Media tool can also be accessed from the main account page when members wish to create a network update. Orange County lawyers who want to share news about their local bar association can add links to pictures, video or PowerPoint presentations on the story. All they need to do is click on the new paper clip icon to the right of the share box.

Many studies indicate that social media users are more inclined to click on updates that feature pictures and video. Some ideas for legal professionals with regard to video include footage of mock trials and in-office interviews. Well-produced slide presentations with voice-over narration and background music can also be used for engagement.

Social Media Mondays is a CaseDetails.com series covering different topics in the social media world on a weekly basis. Check back every Monday for more news on social media and useful information on how law firms can use social platforms to their advantage.