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A recent study by Marin Software indicates what many web marketing analysts have already known for a long time: Mobile ad sales are the next frontier for getting business on the web. This study shows that mobile traffic could drive as much as one third of all paid-search click traffic by 2014. In other words, smartphones and tablets are a booming business!
Some of the key indicators and trends in the Marin Software report include:
Covering markets in 13 countries including the United States, China, Australia and the UK, the study was comprehensive and worldwide. As a legal marketer or lawyer with an interest in marketing your firm, you need to know how to take advantage of these trends. For instance, if you are an Atlanta fatal accident attorney, one avenue for marketing expansion could be to develop innovative ways of reaching out to potential clients through mobile advertising.
Do some research, download the analytics tools you need and get started developing your mobile ad campaign today!