For those lawyers who didn’t get enough of our tips in Best Practices for Blog Posts in 2013, here are a few more suggestions to put your blog ahead of the competition.
While our previous post focused on making blog posts attractive and readable, this one has our top three tips for how to help you get your posts noticed in the first place. You can use these content and HTML techniques to help your blog rank better on search engine results pages:
Blogging is all about getting your name out there to people searching for relevant keywords. As a West Virginia auto accident attorney, you need to show that your brand is computer-savvy and readable. These tips will help your blog stand out from the rest.
An interesting title is one that a viewer, when they see it in the search listings, wants to click on. Think about when you search for the answer to a query on Google. What sorts of listings draw your eye? What makes you intrigued and want to click? Learn how to write interesting titles by following your favorite legal blogs. Try different techniques if you’re still learning, then use analytic tools to see which of your blog posts get the most interest.
While a few internal links to other articles on your website help to create cohesion, avoid using more than one or two per blog post. Too many internal links may be penalized by search engine algorithms, especially if you hyperlink geo-targeted phrases. Internal linking is a good idea in small quantities, but too many links may appear desperate to search engine crawlers and result in a drop in your rankings.
By making use of the categories or meta tag features on your firm’s blog, you can help potential clients find other posts on similar topics. Readers often want to look at your blog posts related to their specific legal field to see if a.) you have anything helpful for them and b.) you seem like a trustworthy legal voice. By remembering to use meta tags and categories, you will expedite this process for clients, and they will be more likely to use your services.
Try out these best blog practices and let us know how they work out for you!