CaseDetails.com - Internet Marketing for Law Firms

Ah, so you’d like to know more about “us”… Hmmm, it’s just me (Clay Cazier) writing about strategy, news and marketing ideas in the SEO world. Whether it’s PPC advertising or natural optimization, I hope to include bits of information interesting to both lawyers and non-lawyers, web developers and online marketers as well.

Disclosure(?) - I am the SEO Manager at LexisNexis Martindale Hubbell. This gives me pretty good insight into the legal marketing landscape, website development and optimization tactics. You should be aware I will use resources and marketing samples I’ve encountered between 9-5 in my blogging. But not often, because that wouldn’t be good for SEO…

CaseDetails.com is a work in progress I post to when the mood strikes me. I’ve been working in web development/SEO for around 12 years now, so I’ve developed four particular interests:

• Law Firm SEO - see above… current legal marketing projects include ones for injured railroad workers, Ft Lauderdale injury lawyers and an Ohio criminal defense law firm.
• Hotel Reservation/Travel Sites - for 5+ years, I worked with a team developing hotel reservation websites and the associated affiliate program. It went well… Since we sold the hotel reservation network to an uber-corporation in 2003 (I guess old habits die hard) I’ve continued to work with these types of sites on my own.
• Blogging & CMS Work - always looking for efficient ways to market, I’ve grown into blogging about desktop computer systems, playing with Joomla, Pligg and other nifty things.
• Domain Name Prospecting - this is a market that’s not as hot as it used to be… I’ve bought and sold a huge number of domains in the past. Point being to buy them for $7 a pop and re-sell them for anything from $60 to thousands of dollars. I’ll take those margins!

My overall philosophy and, by extension, the philosophy of this site? I’ve been part of a number of web success stories and (yes) a few noble, failed online marketing efforts in the past. I’ve learned a number of things along the way and continue to absorb and test the information handed down from the ~SEO gods above~. My goal here, as it is in my working life, is to pass along as much of what I’ve learned as I can to help those interested in the same topics. I hate to charge for advice that I’ve gotten for free, so why not post it here?

If you need to contact me, just use the new contact form. Phone: (973) 758-6787 but, beware, I’m not much on talking on the phone - email is the best way to get me!