Woohoo! A short note today - I’ve seen this in the past but have never commented on it. CaseDetails.com is #1 in Google for “lawyer SEO” and #7 for “attorney SEO”. Are they high-volume targets? Nope. Are they high-yield targets? You betcha.
Seeing how I haven’t really tried too [...]
Introduction to the XML sitemap standard and how to submit sitemaps to the top search engines.
You may have read but over the July 4th holiday, Google posted some subtle changes to their algorithm and rankings. I’ve seen a few notes about website age being one of the most noticeable factors in the changes. It’s a long story, but I’ve turned up pretty clear indications that they also rolled another [...]
I am suspicious of the datasource, but I read an interesting article today about how MSN is taking a lot of market share from Yahoo (in particular). Is MSN up to their standard trickery — rolling traffic from Hotmail and "ClubLive" through their primary URL to inflate the numbers? Or is MSN finally regaining [...]
Happy July 4th. Quick post: I read Yahoo is rolling out some advanced PPC targeting features… ones that will target ads by the individual’s demographics. I’ve been talking to colleagues for a while about this: how we haven’t seen anything yet when it comes to paid and natural search result targeting. Read more about [...]
I ran across an article on microsoft.com (of all places) on How to Write Web Content for a Busy Audience the other day and it prompted me to organize my thoughts on how to write/modify legal content for online distribution. Of course, the primary goal will be to get rankings for those keyphrases that people [...]
