Happy July 4th. Quick post: I read Yahoo is rolling out some advanced PPC targeting features… ones that will target ads by the individual’s demographics. I’ve been talking to colleagues for a while about this: how we haven’t seen anything yet when it comes to paid and natural search result targeting. Read more about [...]
I ran across an article on microsoft.com (of all places) on How to Write Web Content for a Busy Audience the other day and it prompted me to organize my thoughts on how to write/modify legal content for online distribution. Of course, the primary goal will be to get rankings for those keyphrases that people [...]
The other day, I ran into a law firm with a website coded using the IFRAME element. While there is nothing programmatically wrong with IFRAMEs, they present some significant challenges for search engine optimization.
Here is a definition for “IFRAME” from Wikipedia:
“IFRAME (from inline frame) is an HTML element which makes it possible to [...]
You may have heard the buzzword “Web 2.0â€. You may also be familiar with “bookmarks†in your Internet browser and even “viral†web marketing. I want to focus on one particular element of Web 2.0 that lawyers can use to promote their websites: social bookmarking.
First of all, what’s “Web 2.0� Simply put, web [...]
A quick heads up: over the weekend, Matt Cutts posted an article to his blog that outlines how people can report websites that they suspect of having purchased text links. Google doesn’t like companies that buy and sell links because it is “gaming” their PageRank “authority” structure. In the rash of responses Cutts received, the [...]
I’ve read a few passing references to parasite webhosting as exploitation of .org, .edu or even .gov sites as a bed of redirect and/or linkbuilding farms. Those redirects and link farms take advantage of those “authority” domains by linking to a site which, in turn, has authority imparted upon it. As we all [...]
