Best Practices in Action
When trying to learn anything, I’ve found backwards engineering works well for me. Look at what others are doing and replicate it… and add your own special viewpoint. This is particularly true of search engine marketing and website optimization. Whether you’re getting inspiration from others’ Adwords ad copy or running a link: command on your competition’s website to find good advertising opportunities, seeing SEM/SEO best practices in action provides many (like me) with the shortest line between two points: where you are and where you want to be.
In that spirit, let’s use this space to highlight some websites that are doing things right so we can learn from them. Often, these sites aren’t perfect… they may be lacking one element or another of the total SEM package but even the least refined of these examples will have something to teach us, for better or worse.
Massachusetts Bankruptcy Lawyer
- DeBruyckere Roth, & Associates, P.L.L.C.
Located in Massachusetts, bankruptcy lawyers at DeBruyckere Roth & Associates have a website with warm colors and a nicely structured iconic style site navigation. Take a look.
Bankruptcy
Dallas Residential Real Estate Lawyer
- Norcross & Associates
The Dallas real estate lawyers at Norcross & Associates utilize a great shadow box video player on their website.
Title Insurance | Commercial Real Estate | Real Estate Law
Ohio Worker Compensation Attorneys
- The Donahey Law Firm
The Ohio Worker Compensation Attorneys at the Donahey Law Firm have a well structured website which utilizes subtle color accents to create a beautiful theme.
Medical Malpractice | Birth Injuries | Cerebral Palsy
Honolulu Auto Accident Attorney
- Law Offices of Jeff Crabtree
Located in Honolulu Hawaii, auto accident attorneys at the law offices of Jeff Crabtree have a website which is the epitome of less is more. With a beautiful graphic of the Honolulu coast line and and a soft inviting theme, you instantly feel comfortable. This is definitely worth a look.
Wrongful Death | Auto Fraud | Personal Injury
Baltimore Car Accident Lawyer
- Nathanson & Pommett, P.C.
The Baltimore car accident lawyers of Nathanson & Pommett, P.C. leverage a strong website with a very branded feel.
Personal Injury | Criminal Defense | Car Accidents
It is important to note that I work with a majority of the sites listed above as part of my work at LexisNexis. This has presented me with the opportunity to review many lawyer websites and bring this abbreviated list of interesting cases to you.
