On some sites I work on, I see the coders have used CSS to format the site’s H1 tags to not show the text but, instead, display an image in the text’s place. This is commonly called the “display:none” trick. The advantage is that it allows you to use an image as a [...]
Back from a brief hiatus, today I’d like to start a discussion of some of the legal issues that should be considered i) when directing the construction of a law firm’s website; and/or ii) when initiating a search marketing campaign for a firm. Although there are a number grey areas between what’s already covered [...]
I thought I’d step into the real world today, take a few lawyer websites and outline what they’re doing right and what they’re doing wrong in their online marketing campaigns. As I do so, I hope readers will pick up some tips for use on their own sites.
The first case study is www.peekcobb.com (Peek, Cobb [...]