You may have read but over the July 4th holiday, Google posted some subtle changes to their algorithm and rankings. I’ve seen a few notes about website age being one of the most noticeable factors in the changes. It’s a long story, but I’ve turned up pretty clear indications that they also rolled another [...]
I am suspicious of the datasource, but I read an interesting article today about how MSN is taking a lot of market share from Yahoo (in particular). Is MSN up to their standard trickery — rolling traffic from Hotmail and "ClubLive" through their primary URL to inflate the numbers? Or is MSN finally regaining [...]
Happy July 4th. Quick post: I read Yahoo is rolling out some advanced PPC targeting features… ones that will target ads by the individual’s demographics. I’ve been talking to colleagues for a while about this: how we haven’t seen anything yet when it comes to paid and natural search result targeting. Read more about [...]
I ran across an article on microsoft.com (of all places) on How to Write Web Content for a Busy Audience the other day and it prompted me to organize my thoughts on how to write/modify legal content for online distribution. Of course, the primary goal will be to get rankings for those keyphrases that people [...]
The other day, I ran into a law firm with a website coded using the IFRAME element. While there is nothing programmatically wrong with IFRAMEs, they present some significant challenges for search engine optimization.
Here is a definition for “IFRAME” from Wikipedia:
“IFRAME (from inline frame) is an HTML element which makes it possible to [...]
You may have heard the buzzword “Web 2.0â€. You may also be familiar with “bookmarks†in your Internet browser and even “viral†web marketing. I want to focus on one particular element of Web 2.0 that lawyers can use to promote their websites: social bookmarking.
First of all, what’s “Web 2.0� Simply put, web [...]
