http://www.casedetails.com Blog offering search engine optimization and advertising tips for lawyers. Fri, 30 Dec 2011 21:08:43 +0000 en hourly 1 http://wordpress.org/?v= http://www.casedetails.com/2011/12/27/legal-blogs-and-legal-blogging-stay-on-the-right-side-of-the-law/?utm_source=rss&utm_medium=rss&utm_campaign=legal-blogs-and-legal-blogging-stay-on-the-right-side-of-the-law http://www.casedetails.com/2011/12/27/legal-blogs-and-legal-blogging-stay-on-the-right-side-of-the-law/#comments Tue, 27 Dec 2011 21:02:37 +0000 YuryB http://www.casedetails.com/?p=1288 Is a blog considered advertising? The Virginia State Bar seems to think it is, and has brought misconduct charges against attorney and blogger Horace Hunter for refusing to include a disclaimer. Most state rules regarding attorney advertising are similar to Virginia’s, including the requirement of a disclaimer on advertising to avoid misleading the public. So [...]]]> http://www.casedetails.com/2011/12/27/legal-blogs-and-legal-blogging-stay-on-the-right-side-of-the-law/feed/ 0 http://www.casedetails.com/2011/12/23/use-a-one-sheet-to-market-your-law-firm/?utm_source=rss&utm_medium=rss&utm_campaign=use-a-one-sheet-to-market-your-law-firm http://www.casedetails.com/2011/12/23/use-a-one-sheet-to-market-your-law-firm/#comments Fri, 23 Dec 2011 21:00:44 +0000 YuryB http://www.casedetails.com/?p=1286 Do you know what a one-sheet is? Do you know that having one can help you market your law firm? A one-sheet is a one-page marketing piece used by music bands. Other industries use a similar document, too. And you can use a one-sheet as an easy way to market your law firm to potential [...]]]> http://www.casedetails.com/2011/12/23/use-a-one-sheet-to-market-your-law-firm/feed/ 0 http://www.casedetails.com/2011/11/21/improve-your-attorney-video-with-youtube-hot-spots/?utm_source=rss&utm_medium=rss&utm_campaign=improve-your-attorney-video-with-youtube-hot-spots http://www.casedetails.com/2011/11/21/improve-your-attorney-video-with-youtube-hot-spots/#comments Mon, 21 Nov 2011 17:23:09 +0000 YuryB http://www.casedetails.com/?p=1269 If you’re using videos to market your legal services, you may be wondering if the time and effort are actually worth it. Or maybe you’re wondering if you should jump into this marketing channel. Video can be very effective, and now a new reporting tool, YouTube Hot Spots, can help you improve your attorney videos. [...]]]> http://www.casedetails.com/2011/11/21/improve-your-attorney-video-with-youtube-hot-spots/feed/ 0 http://www.casedetails.com/2011/07/05/why-you-need-to-link-out-from-your-law-firm-website/?utm_source=rss&utm_medium=rss&utm_campaign=why-you-need-to-link-out-from-your-law-firm-website http://www.casedetails.com/2011/07/05/why-you-need-to-link-out-from-your-law-firm-website/#comments Tue, 05 Jul 2011 15:28:33 +0000 DoriE http://www.casedetails.com/?p=1073 Most linking advice focuses on securing inbound links. Less mention is made of linking out, and in fact, when outbound linking is mentioned, it’s usually to advise against it. The reasoning seems to be that inbound links increase your authority with the search engines, so are good; but outbound links “leak” PageRank, and so are bad. This thinking is short-sighted. ]]> http://www.casedetails.com/2011/07/05/why-you-need-to-link-out-from-your-law-firm-website/feed/ 0 http://www.casedetails.com/2011/06/02/checklist-for-website-design-navigation/?utm_source=rss&utm_medium=rss&utm_campaign=checklist-for-website-design-navigation http://www.casedetails.com/2011/06/02/checklist-for-website-design-navigation/#comments Thu, 02 Jun 2011 09:37:40 +0000 DoriE http://www.casedetails.com/?p=1005 A well-designed navigation system makes a website easy to use. It shows visitors right away which page they’ve landed on and what it is about. It also tells them what else the site has to offer and which pages they’ve already visited. [...]]]> http://www.casedetails.com/2011/06/02/checklist-for-website-design-navigation/feed/ 0