Something I look for when I’m assessing a website is the site’s conversion elements. Generally speaking, conversion elements are slogans, quotes, images and metaphors used to convey a message. They urge visitors to act - either to click on a link, submit a form or download a PDF.
One of the first impressions a [...]
I’ve been messing around with PDF files lately - trying to make sure they’re able to be spidered by (at least) Google. Here’s a crash course in what I found. Using a full version of Acrobat, open the PDF you want to optimize and press CTRL + D. This will open [...]
Quick note to start the new year — I’m always on the lookout for free legal directories, so I thought I’d highlight one I’ve found useful in the past: Lawyer-Spot.com. As their site says “Lawyer Spot is a free legal resource for anybody and everybody looking for people and websites related to law.”
But [...]
Shhh, don’t tell anyone but I found a good new legal website directory at http://www.legal-help-directory.com/. Pretty good PR for a new directory and a solid guy (Brent) behind the scenes.
The site is growing, but currently divided between Legal Information, Litigation Support, Practice Areas and Practice Support. Although there doesn’t appear to be [...]
I’m pleased to announce CaseDetails.com is now WAP enabled! What’s that mean? Visitors who access the “normal” www.casedetails.com URL via cell phone, Windows CE device, BlackBerry, etc. will be redirected to an XHTML compliant version of the site where past and present posts are available for review.
Now that I’ve got this up and running here, [...]
Back from a brief hiatus, today I’d like to start a discussion of some of the legal issues that should be considered i) when directing the construction of a law firm’s website; and/or ii) when initiating a search marketing campaign for a firm. Although there are a number grey areas between what’s already covered [...]