http://www.casedetails.com Blog offering search engine optimization and advertising tips for lawyers. Fri, 30 Dec 2011 21:08:43 +0000 en hourly 1 http://wordpress.org/?v= http://www.casedetails.com/2011/09/13/google-places-redesigned/?utm_source=rss&utm_medium=rss&utm_campaign=google-places-redesigned http://www.casedetails.com/2011/09/13/google-places-redesigned/#comments Tue, 13 Sep 2011 13:18:21 +0000 VanessaS http://www.casedetails.com/?p=1173 Regular Google users have been seeing design changes that give many of Google’s products—including Gmail and Maps—a unified, streamlined look. In that spirit, Google Places has also gotten a redesign, and even if you don’t use Google’s other offerings, you should be aware of the changes to this valuable business tool. Information in this post [...]]]> http://www.casedetails.com/2011/09/13/google-places-redesigned/feed/ 0 http://www.casedetails.com/2011/07/14/using-google-places-to-get-better-search-engine-rankings-part-3/?utm_source=rss&utm_medium=rss&utm_campaign=using-google-places-to-get-better-search-engine-rankings-part-3 http://www.casedetails.com/2011/07/14/using-google-places-to-get-better-search-engine-rankings-part-3/#comments Thu, 14 Jul 2011 09:54:05 +0000 DoriE http://www.casedetails.com/?p=1087 Creating and optimizing a Google Places page is only one small part of your overall SEO strategy. It's unlikely to give you huge ranking benefits on its own, but few online activities do. You still need to do them. The important thing is to link your various online activities together, creating a cohesive presence. [...]]]> http://www.casedetails.com/2011/07/14/using-google-places-to-get-better-search-engine-rankings-part-3/feed/ 0 http://www.casedetails.com/2011/07/12/using-google-places-to-get-better-search-engine-rankings-part-2/?utm_source=rss&utm_medium=rss&utm_campaign=using-google-places-to-get-better-search-engine-rankings-part-2 http://www.casedetails.com/2011/07/12/using-google-places-to-get-better-search-engine-rankings-part-2/#comments Tue, 12 Jul 2011 08:45:21 +0000 DoriE http://www.casedetails.com/?p=1084 So, you've claimed your Places page and filled in your business name and location. What's next? Making your law firm's listing as complete as possible comes next, in order to help Google determine your page's relevance. Many of the basic information fields are required, so you can't skip them, but make sure you fill them in correctly, along with all the optional fields. [...]]]> http://www.casedetails.com/2011/07/12/using-google-places-to-get-better-search-engine-rankings-part-2/feed/ 0 http://www.casedetails.com/2011/07/08/using-google-places-to-get-better-search-engine-rankings-part-1/?utm_source=rss&utm_medium=rss&utm_campaign=using-google-places-to-get-better-search-engine-rankings-part-1 http://www.casedetails.com/2011/07/08/using-google-places-to-get-better-search-engine-rankings-part-1/#comments Fri, 08 Jul 2011 09:27:28 +0000 DoriE http://www.casedetails.com/?p=1080 If you haven't claimed your Google Places listing yet, it's time to do so, especially if you're a law firm wanting local clientele. According to Google, over 20 percent of searches include a location modifier, and now that its search results include Places results in the organic listings—rather than in a separate section—it's more important than ever to make sure you're listed. [...]]]> http://www.casedetails.com/2011/07/08/using-google-places-to-get-better-search-engine-rankings-part-1/feed/ 0 http://www.casedetails.com/2011/04/21/the-rise-of-mobile-search-for-local-businesses/?utm_source=rss&utm_medium=rss&utm_campaign=the-rise-of-mobile-search-for-local-businesses http://www.casedetails.com/2011/04/21/the-rise-of-mobile-search-for-local-businesses/#comments Thu, 21 Apr 2011 09:52:57 +0000 DoriE http://www.casedetails.com/?p=908 Google reports that mobile search volume is up 130% year-over-year. People have access to the Internet anytime, anywhere. They’re using their phones to get the information they need when they need it. [...]]]> http://www.casedetails.com/2011/04/21/the-rise-of-mobile-search-for-local-businesses/feed/ 1