http://www.casedetails.com Blog offering search engine optimization and advertising tips for lawyers. Fri, 30 Dec 2011 21:08:43 +0000 en hourly 1 http://wordpress.org/?v= http://www.casedetails.com/2011/08/18/optimize-your-ppc-landing-pages-in-six-essential-steps/?utm_source=rss&utm_medium=rss&utm_campaign=optimize-your-ppc-landing-pages-in-six-essential-steps http://www.casedetails.com/2011/08/18/optimize-your-ppc-landing-pages-in-six-essential-steps/#comments Thu, 18 Aug 2011 09:41:06 +0000 DoriE http://www.casedetails.com/?p=1150 Killer ads aren't enough for a successful pay-per-click (PPC) campaign. You also need landing pages that convert. This means capturing and keeping your visitors' attention immediately on arrival, directing them to your desired action and then minimizing frustration during conversion. Do yours do all that? [...]]]> http://www.casedetails.com/2011/08/18/optimize-your-ppc-landing-pages-in-six-essential-steps/feed/ 0 http://www.casedetails.com/2011/07/29/spring-cleaning-for-your-law-firms-ppc-campaigns/?utm_source=rss&utm_medium=rss&utm_campaign=spring-cleaning-for-your-law-firms-ppc-campaigns http://www.casedetails.com/2011/07/29/spring-cleaning-for-your-law-firms-ppc-campaigns/#comments Fri, 29 Jul 2011 08:42:43 +0000 DoriE http://www.casedetails.com/?p=1097 Even though it's summer, most things still could use some spring cleaning. Along with the physical clutter, set aside time to tackle the digital clutter, too. It may be less noticeable on a daily basis, but it's no less important and just as draining of time and energy. It's smart to de-clutter your pay-per-click (PPC) campaigns. Between test groups, finished campaigns and bright ideas you never implemented, you're probably wasting a lot of time finding the campaign or ad group you need to work on. [...]]]> http://www.casedetails.com/2011/07/29/spring-cleaning-for-your-law-firms-ppc-campaigns/feed/ 0 http://www.casedetails.com/2011/02/16/803/?utm_source=rss&utm_medium=rss&utm_campaign=803 http://www.casedetails.com/2011/02/16/803/#comments Wed, 16 Feb 2011 21:03:35 +0000 DoriE http://www.casedetails.com/?p=803 As campaigns get larger, actively managing negative keywords becomes an even more important aspect of PPC campaign management. It’s difficult to test and refine creative copy when the campaign consists of hundreds of thousands of keywords.]]> http://www.casedetails.com/2011/02/16/803/feed/ 0 http://www.casedetails.com/2010/12/29/seo-in-30-days-day-30-pay-per-click-advertising-overview/?utm_source=rss&utm_medium=rss&utm_campaign=seo-in-30-days-day-30-pay-per-click-advertising-overview http://www.casedetails.com/2010/12/29/seo-in-30-days-day-30-pay-per-click-advertising-overview/#comments Wed, 29 Dec 2010 19:37:54 +0000 DoriE http://www.casedetails.com/?p=753 PPC Advertising Tips We gave a brief overview of social media in Day 29 and suggested a few sites to start on. We’re concluding the SEO in 30 Days series today with another brief overview, this time of pay-per-click advertising. PPC advertising, or pay per click advertising, can be hard for a small law firm. [...]]]> http://www.casedetails.com/2010/12/29/seo-in-30-days-day-30-pay-per-click-advertising-overview/feed/ 0 http://www.casedetails.com/2010/10/27/ppc-ad-management-cost-effective-campaign-settings-part-2/?utm_source=rss&utm_medium=rss&utm_campaign=ppc-ad-management-cost-effective-campaign-settings-part-2 http://www.casedetails.com/2010/10/27/ppc-ad-management-cost-effective-campaign-settings-part-2/#comments Wed, 27 Oct 2010 14:03:24 +0000 DoriE http://www.casedetails.com/?p=643 Ad serving describes the frequency and manner in which your PPC ads are presented. The default setting is “Optimize” which means the ads within your campaign will be served up depending on their past click-through popularity. If one ad is getting more clicks, Google will serve it up more frequently. This makes is difficult for you to determine which ad is actually providing better leads for you, since one ad is generally being offered up significantly more than the others. ]]> http://www.casedetails.com/2010/10/27/ppc-ad-management-cost-effective-campaign-settings-part-2/feed/ 0