A friend of mine works with a Florida boating accident firm that would like to expand their market into Miami (specifically, Miami-Dade County). Conventional wisdom dictates that you do a few things like setting up a local office and advertising online through directories and the like. Savvy lawyers go one step farther and begin [...]
Ever since the Overture keyword tool went offline, everyone I know in the SEO industry has the same question, “What are you doing about keyword research?” It’s a good question. For all the faults of the Overture tool, it was a quick and easy way to get actual, monthly search occurrence numbers. Now that [...]
As most SEO professionals will tell you, a common question asked by clients is “Why does Site X have better rankings than mine?” Restated, the question is really “What is SEO and how can it work?” Explored using lawyer websites as examples, let’s hit the high spots:
First, is the firm looking for [...]
Back to basics today - I’m always challenging myself to refine the way I work, my goals, the definition of “success” and the like. Coming from a (relatively) tech background, my world usually revolves around ideas like rankings, impressions, clicks and content development. But these don’t mean much to the typical lawyer. Most [...]
When assessing if a site is a good one to get a link from, the first thing I look at is the site’s PageRank in the Google Toolbar. (PageRank is a quantification of how much authority or “juice” the page has in the eyes of Google.) When developing links, your goal [...]
We’re all guilty of “ego surfing” every once and a while (searching your name in Google and seeing what comes up). For some, it’s scary to see how much of your life is documented online. For others, it’s a nice ego boost to see your name “up in lights” within Google’s search engine [...]