McDonald’s has a new website, www.filetofish.com, where you can go and play online games centered around their food - namely, the Filet O Fish sandwich. Other than being sort of cool (I like Aquatic Tennis), what’s the point?
Something I look for when I’m assessing a website is the site’s conversion elements. Generally speaking, conversion elements are slogans, quotes, images and metaphors used to convey a message. They urge visitors to act - either to click on a link, submit a form or download a PDF.
One of the first impressions a [...]
On some sites I work on, I see the coders have used CSS to format the site’s H1 tags to not show the text but, instead, display an image in the text’s place. This is commonly called the “display:none” trick. The advantage is that it allows you to use an image as a [...]
Quick note to start the new year — I’m always on the lookout for free legal directories, so I thought I’d highlight one I’ve found useful in the past: Lawyer-Spot.com. As their site says “Lawyer Spot is a free legal resource for anybody and everybody looking for people and websites related to law.”
But [...]
Shhh, don’t tell anyone but I found a good new legal website directory at http://www.legal-help-directory.com/. Pretty good PR for a new directory and a solid guy (Brent) behind the scenes.
The site is growing, but currently divided between Legal Information, Litigation Support, Practice Areas and Practice Support. Although there doesn’t appear to be [...]
For those on the go, I recently found this SEOMoz article on budgeting your time in an SEM campaign. Contrary to popular opinion, “cold-call” link building is one of the least important ways to spend your time. Instead, think outside the box, create innovative content or a new widget and you’ll see your site’s popularity [...]