Now that Google has caught on to reciprocal linking campaigns and even (supposedly) three-way cross linking campaigns, the importance of non-reciprocal link building has come to the forefront. I thought I’d jot down a few ways a law firm could build one way, non reciprocal links by exploring non-traditional options. (Note: link building should be [...]
“How do I effectively position my site to rank well for geography-based keywords like North Carolina injury lawyer and Memphis TN law firm?” The answer - it’s all about content. The search engines need to “see” that the firm is focused on cities X, Y and Z in a content-based manner. What are my top [...]
In the past, gaining high search engine rankings meant carefully manipulating on-page elements like META tags, keyword density and site structure. While these things are still important, top search engines like Google, Yahoo! and MSN are increasingly valuing off-page factors in determining which sites rise to the top and those that are effectively “demotedâ€.
Two of [...]
Back from a brief hiatus, today I’d like to start a discussion of some of the legal issues that should be considered i) when directing the construction of a law firm’s website; and/or ii) when initiating a search marketing campaign for a firm. Although there are a number grey areas between what’s already covered [...]
It may seem like a discussion of paid advertising is outside the realm of “SEO for Law Firms“… after all, paid advertising is, by definition, the opposite of “natural” search engine optimization. But Google’s AdRank rating system (along with the “AdsBot” content crawler accompanying it) has brought good SEO practices to [...]
I was driving to work the other day and the (perhaps cliche) phrase “SEO is Dead” came to mind… why?
I was thinking about the basic tenets of search engine optimization set forth as I came up in the web development world during the 90s and early 00s. In that model, a SEO’s job is [...]
