I was driving to work the other day and the (perhaps cliche) phrase “SEO is Dead” came to mind… why?
I was thinking about the basic tenets of search engine optimization set forth as I came up in the web development world during the 90s and early 00s. In that model, a SEO’s job is [...]
I thought I’d step into the real world today, take a few lawyer websites and outline what they’re doing right and what they’re doing wrong in their online marketing campaigns. As I do so, I hope readers will pick up some tips for use on their own sites.
The first case study is www.peekcobb.com (Peek, Cobb [...]
I’ve mentioned in the past that capitalizing on local search is of the utmost importance to law firms that want to get a foothold in the search engine results pages (SERPs). Yes, rising to #1 in the natural results among the thousands of web pages competing for your locality’s top search phrase is still [...]
I’ve heard it said that, ultimately, almost all of a given law firm’s business is local… barring rare exceptions for specialty practices, it’s seldom that someone will come across the country to hire the Law Offices of Smith, Brown and Jones to handle their personal injury case. This would seem to put most online [...]
One of the first things I wanted to learn in WordPress is how to let people know that this site exists and update those sources with information about the articles here. What’s great is that WordPress provides one way to automatically do this whenever you blog: within the administration control panel, go to Options, then [...]
Traditional search engine marketing (paid advertising + natural optimization) are two important parts of an effective website marketing campaign. Another highly effective method is the weblog aka “blog” or, in legal circles, I’ve heard “blawgs” used lately.
Writing a legal blog about your firm’s specialty area of practice is a good idea for a number [...]
