http://www.casedetails.com Blog offering search engine optimization and advertising tips for lawyers. Fri, 30 Dec 2011 21:08:43 +0000 en hourly 1 http://wordpress.org/?v= http://www.casedetails.com/2010/12/24/seo-in-30-days-day-28-optimizing-youtube-videos/?utm_source=rss&utm_medium=rss&utm_campaign=seo-in-30-days-day-28-optimizing-youtube-videos http://www.casedetails.com/2010/12/24/seo-in-30-days-day-28-optimizing-youtube-videos/#comments Fri, 24 Dec 2010 21:05:54 +0000 DoriE http://www.casedetails.com/?p=745 Loading and Optimizing YouTube Videos The importance of using video as part of your online marketing plan is covered in Day 27. Now we’ll take you step by step through the process of optimizing a video specifically on YouTube. YouTube is the second largest search engine in the world. Wondering if your firm should be [...]]]> http://www.casedetails.com/2010/12/24/seo-in-30-days-day-28-optimizing-youtube-videos/feed/ 0 http://www.casedetails.com/2009/10/07/easy-content/?utm_source=rss&utm_medium=rss&utm_campaign=easy-content http://www.casedetails.com/2009/10/07/easy-content/#comments Wed, 07 Oct 2009 21:43:39 +0000 jclayc http://www.casedetails.com/?p=196 When working on a law firm SEO campaign, one of the trouble spots can sometimes be finding content. A lawyer’s time is valuable and, as a service provider, my team can’t spend all day with an attorney asking him/her for details of the practice. So the challenge becomes creating quality, easy content about a law [...]]]> http://www.casedetails.com/2009/10/07/easy-content/feed/ 1 http://www.casedetails.com/2009/09/29/new-yahoo-ad/?utm_source=rss&utm_medium=rss&utm_campaign=new-yahoo-ad http://www.casedetails.com/2009/09/29/new-yahoo-ad/#comments Tue, 29 Sep 2009 14:02:41 +0000 jclayc http://www.casedetails.com/?p=192 I haven’t seen it on TV yet, but the SearchEngineWatch Blog has put up notice that there’s a new Yahoo! television ad spot that’s supposed to start running soon. Here’s the video: Did it excite you? *Yawn* was my reaction. Will this move the needle for Yahoo! search like Bing’s recent ad campaign?]]> http://www.casedetails.com/2009/09/29/new-yahoo-ad/feed/ 0 http://www.casedetails.com/2008/10/11/online-sem-advice-for-lawyers/?utm_source=rss&utm_medium=rss&utm_campaign=online-sem-advice-for-lawyers http://www.casedetails.com/2008/10/11/online-sem-advice-for-lawyers/#comments Sat, 11 Oct 2008 10:42:50 +0000 jclayc http://www.casedetails.com/?p=135 It’s no secret that, during the day, I work for LexisNexis Martindale-Hubbell as the Director of Web Services. That means that I have the daily opportunity to meet and speak with lawyers about their Internet marketing goals. As much as I learn about the business of law from the firms themselves, I like to give [...]]]> http://www.casedetails.com/2008/10/11/online-sem-advice-for-lawyers/feed/ 9 http://www.casedetails.com/2008/06/03/lawyer-video-optimization/?utm_source=rss&utm_medium=rss&utm_campaign=lawyer-video-optimization http://www.casedetails.com/2008/06/03/lawyer-video-optimization/#comments Tue, 03 Jun 2008 20:55:33 +0000 jclayc http://www.casedetails.com/?p=108 Google will freely give you (almost) all the information you need to build websites that rank well and/or return investment on PPC campaigns. Often, I will try to use information they give about their AdWords paid advertising system to shed light on the natural SEO world. A recent review of the Google Advertising Professional (“GAP”) [...]]]> http://www.casedetails.com/2008/06/03/lawyer-video-optimization/feed/ 2