http://www.casedetails.com Blog offering search engine optimization and advertising tips for lawyers. Wed, 16 May 2012 14:12:20 +0000 en hourly 1 http://wordpress.org/?v= http://www.casedetails.com/2012/05/15/ppc-in-30-days-writing-headlines/?utm_source=rss&utm_medium=rss&utm_campaign=ppc-in-30-days-writing-headlines http://www.casedetails.com/2012/05/15/ppc-in-30-days-writing-headlines/#comments Tue, 15 May 2012 20:55:52 +0000 BarryB http://www.casedetails.com/?p=1576 The headline is arguably the most crucial part of a PPC (pay-per-click) campaign as consumers must be interested in the words of the headline in order to even consider clicking an Internet link. There are certainly situations in which consumers respond to visual elements, such as pictures and graphics, but compelling words and phrases are still vitally important to the human mind. Therefore, each word should be carefully scrutinized so that the message is clear and effective. [...]]]> http://www.casedetails.com/2012/05/15/ppc-in-30-days-writing-headlines/feed/ 0 http://www.casedetails.com/2012/05/14/top-four-tips-on-making-the-most-of-facebooks-timeline-for-your-law-firm/?utm_source=rss&utm_medium=rss&utm_campaign=top-four-tips-on-making-the-most-of-facebooks-timeline-for-your-law-firm http://www.casedetails.com/2012/05/14/top-four-tips-on-making-the-most-of-facebooks-timeline-for-your-law-firm/#comments Mon, 14 May 2012 18:57:05 +0000 MaggieM http://www.casedetails.com/?p=1620 Facebook transitioned all business pages over to Timeline at the end of March, but have you taken full advantage of Timeline’s features yet? [...]]]> http://www.casedetails.com/2012/05/14/top-four-tips-on-making-the-most-of-facebooks-timeline-for-your-law-firm/feed/ 0 http://www.casedetails.com/2012/05/11/ppc-in-30-days-designing-landing-pages/?utm_source=rss&utm_medium=rss&utm_campaign=ppc-in-30-days-designing-landing-pages http://www.casedetails.com/2012/05/11/ppc-in-30-days-designing-landing-pages/#comments Fri, 11 May 2012 15:29:17 +0000 BarryB http://www.casedetails.com/?p=1569 In a PPC (pay-per-click) campaign, the landing page is the next step in the process after an Internet user clicks on an ad. The ad must inspire the potential customer to take an interest in the link, but once people decide to click that link, they need somewhere to go. The landing page must be appealing enough for the user to seek additional information and hopefully pursue products and services. [...]]]> http://www.casedetails.com/2012/05/11/ppc-in-30-days-designing-landing-pages/feed/ 0 http://www.casedetails.com/2012/05/08/ppc-in-30-days-writing-landing-page-copy/?utm_source=rss&utm_medium=rss&utm_campaign=ppc-in-30-days-writing-landing-page-copy http://www.casedetails.com/2012/05/08/ppc-in-30-days-writing-landing-page-copy/#comments Tue, 08 May 2012 17:00:00 +0000 BarryB http://www.casedetails.com/?p=1557 The landing page is an integral part of the pay-per-click (PPC) campaign, because it represents an initial destination point for potential Internet customers. Graphics, logos, color, and other aesthetic elements are important to the process, but clients still respond to the content of well-written words. Therefore, writing copy for a landing page is crucial because this is the first direct communication between the firm and the customer. [...]]]> http://www.casedetails.com/2012/05/08/ppc-in-30-days-writing-landing-page-copy/feed/ 0 http://www.casedetails.com/2012/05/08/coming-soon-social-media-mondays/?utm_source=rss&utm_medium=rss&utm_campaign=coming-soon-social-media-mondays http://www.casedetails.com/2012/05/08/coming-soon-social-media-mondays/#comments Tue, 08 May 2012 13:22:35 +0000 MaggieM http://www.casedetails.com/?p=1598 While it should come as no surprise, the importance of social media in everyday life continues to grow at a seemingly astronomical rate. A strong presence on the web and in social media has become an integral part of a business’ health—whether that business is a small legal practice or a Fortune 500 company—and a way for law firms to communicate with a wider audience to grow their network of connections and clients. [...]]]> http://www.casedetails.com/2012/05/08/coming-soon-social-media-mondays/feed/ 0