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	<title>CaseDetails.com</title>
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	<link>http://www.casedetails.com</link>
	<description>Blog offering search engine optimization and advertising tips for lawyers.</description>
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		<title>SEO in 30 Days, Day 6: Keyword Research, Step 4</title>
		<link>http://www.casedetails.com/2010/08/25/seo-in-30-days-day-6-keyword-research-step-4/</link>
		<comments>http://www.casedetails.com/2010/08/25/seo-in-30-days-day-6-keyword-research-step-4/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 15:40:15 +0000</pubDate>
		<dc:creator>DoriE</dc:creator>
				<category><![CDATA[General SEO Discussion]]></category>
		<category><![CDATA[SEO in 30 Days]]></category>
		<category><![CDATA[keyword research]]></category>

		<guid isPermaLink="false">http://www.casedetails.com/?p=558</guid>
		<description><![CDATA[So far in the SEO in 30 Days Series we’ve presented keyword research in four parts: Why Keyword Research is Necessary (Day 3), Common Mistakes Made When Conducting Keyword Research (Day 4), and the Benefits of Targeting Long-Tailed Keywords (Day 5). Today we’ll continue this section with a discussion of how competitor research can help [...]]]></description>
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		<title>SEO in 30 Days,  Day 5: Keyword Research, Step 3</title>
		<link>http://www.casedetails.com/2010/08/16/seo-in-30-days-day-5-keyword-research-step-3/</link>
		<comments>http://www.casedetails.com/2010/08/16/seo-in-30-days-day-5-keyword-research-step-3/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 14:13:22 +0000</pubDate>
		<dc:creator>DoriE</dc:creator>
				<category><![CDATA[General SEO Discussion]]></category>
		<category><![CDATA[SEO in 30 Days]]></category>
		<category><![CDATA[keyword research]]></category>

		<guid isPermaLink="false">http://www.casedetails.com/?p=548</guid>
		<description><![CDATA[In the first two steps on Keyword Research covered Why It’s Necessary (Day 3) and Common Mistakes (Day 4). Now we’ll move on to the benefits of targeting longer keyword phrases (often called “long-tail keywords”) on your website. The Benefits of Long-Tail Keyword Phrases When compiling a list of target keywords for your online marketing [...]]]></description>
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		<title>Local Search Marketing: LinkedIn and Local Search</title>
		<link>http://www.casedetails.com/2010/08/02/linkedin-and-local-search/</link>
		<comments>http://www.casedetails.com/2010/08/02/linkedin-and-local-search/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 19:02:11 +0000</pubDate>
		<dc:creator>DoriE</dc:creator>
				<category><![CDATA[Local Search Marketing]]></category>
		<category><![CDATA[SEO for Law Firms]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[LinkedIn]]></category>

		<guid isPermaLink="false">http://www.casedetails.com/?p=535</guid>
		<description><![CDATA[<a href="http://www.casedetails.com/wp-content/uploads/2010/08/linkedin-125.jpg"><img src="http://www.casedetails.com/wp-content/uploads/2010/08/linkedin-125.jpg" alt="LinkedIn and Local Search Marketing" title="linkedin-local-search" width="125" height="98" class="alignleft size-full wp-image-542" /></a>Professionals have created a profile on LinkedIn and added connections, but aren't sure what to do next. The answer: use it as a marketing tool. LinkedIn is very useful for local search marketing for law firms and other small businesses. Just don't use it for blatant self-promotion.]]></description>
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		<title>SEO in 30 Days, Day 4: Keyword Research, Step 2</title>
		<link>http://www.casedetails.com/2010/07/27/seo-in-30-days-day-4-keyword-research-step-2/</link>
		<comments>http://www.casedetails.com/2010/07/27/seo-in-30-days-day-4-keyword-research-step-2/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 15:13:09 +0000</pubDate>
		<dc:creator>DoriE</dc:creator>
				<category><![CDATA[General SEO Discussion]]></category>
		<category><![CDATA[SEO in 30 Days]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.casedetails.com/?p=528</guid>
		<description><![CDATA[In Day 3 of the SEO in 30 Days series we explained how to conduct basic keyword research to determine which phrases would benefit you most in terms of bringing the most qualified traffic to your website. In Day 4 we outline two common mistakes companies make and why they are detrimental. Avoiding common mistakes [...]]]></description>
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		<title>PPC: Landing pages, Part 2: What should they look like, what info should they contain?</title>
		<link>http://www.casedetails.com/2010/07/22/ppc-landing-pages-part-2/</link>
		<comments>http://www.casedetails.com/2010/07/22/ppc-landing-pages-part-2/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 15:26:22 +0000</pubDate>
		<dc:creator>DoriE</dc:creator>
				<category><![CDATA[Paid Advertising]]></category>
		<category><![CDATA[SEO for Law Firms]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC for law firms]]></category>

		<guid isPermaLink="false">http://www.casedetails.com/?p=511</guid>
		<description><![CDATA[<img src="http://www.casedetails.com/wp-content/uploads/2010/07/bullseye-ppc2-125.jpg" alt="Essential elements of pay per click advertising landing pages" width="125" height="83" class="alignleft"/>What is a well-designed PPC landing page? It's one that visitors can immediately identify as related to the ad they clicked. Web surfers have a very short attention span, so without that initial recognition, they are likely to leave without trying too hard to find what they are looking for.]]></description>
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