<?xml version="1.0" encoding="UTF-8"?><!-- generator="WordPress/2.5.1" -->
<rss version="0.92">
<channel>
	<title>CaseDetails.com - Internet Marketing for Law Firms</title>
	<link>http://www.casedetails.com</link>
	<description>Blog offering search engine optimization and advertising tips for lawyers.</description>
	<lastBuildDate>Fri, 04 Jul 2008 22:21:52 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	
	<item>
		<title>SEO Guarantee</title>
		<description><![CDATA[It&#8217;s July 4th, so I was out in my garage working on my car, listening to WABC 770.  A radio ad for search engine optimization (SEO) came on, believe it or not.   This post isn&#8217;t about the permeation of SEO into the fabric of B2B but, rather, about the guarantee offered in [...]]]></description>
		<link>http://www.casedetails.com/2008/07/04/seo-guarantee/</link>
			</item>
	<item>
		<title>Microsoft/Yahoo Deal - Time To Cash In</title>
		<description><![CDATA[TechCrunch.com has a great article about the details of the new Microsoft bid for Yahoo. I&#8217;m not going to repeat the whole article but, essentially, i) MSN&#8217;s search technology will power Yahoo; ii) MSN will pay Yahoo a premium for their CPC space; iii) MSN only buys 16% of Yahoo&#8217;s stock. Seems like Yahoo has [...]]]></description>
		<link>http://www.casedetails.com/2008/06/15/microsoftyahoo-deal-time-to-cash-in/</link>
			</item>
	<item>
		<title>Lawyer Video Optimization</title>
		<description><![CDATA[Google will freely give you (almost) all the information you need to build websites that rank well and/or return investment on PPC campaigns.  Often, I will try to use information they give about their AdWords paid advertising system to shed light on the natural SEO world.  A recent review of the Google Advertising [...]]]></description>
		<link>http://www.casedetails.com/2008/06/03/lawyer-video-optimization/</link>
			</item>
	<item>
		<title>Rating Lawyers</title>
		<description><![CDATA[So, during the day, I work for LexisNexis&#8230; which owns Lawyers.com, the largest lawyer directory online. But before they went online, they pioneered the idea of lawyer ratings.  So you can imagine they&#8217;re constantly re-considering the ways you can measure &#8220;trust&#8221;.  
As I was looking over a site where you can rate congress, [...]]]></description>
		<link>http://www.casedetails.com/2008/05/14/rating-lawyers/</link>
			</item>
	<item>
		<title>Article Syndication, Enough Anymore?</title>
		<description><![CDATA[A friend of mine works with a Florida boating accident firm that would like to expand their market into Miami (specifically, Miami-Dade County).  Conventional wisdom dictates that you do a few things like setting up a local office and advertising online through directories and the like. Savvy lawyers go one step farther and begin [...]]]></description>
		<link>http://www.casedetails.com/2008/05/03/article-syndication-enough-anymore/</link>
			</item>
</channel>
</rss>
