http://www.casedetails.com Blog offering search engine optimization and advertising tips for lawyers. Fri, 17 May 2013 14:00:29 +0000 http://backend.userland.com/rss092 en-US One of the big ideas being discussed and implemented in the world of search engines is the notion of authorship. Specifically, how can authors be rewarded for their experience and knowledge through the search algorithms? [...]]]> http://www.casedetails.com/2013/05/17/authorship-on-bing/ A content marketing campaign can be a catalyst for growing your firm and building a solid reputation. Before jumping in head first, it's smart to develop the right strategy and plan it out step by step. [...]]]> http://www.casedetails.com/2013/05/16/developing-your-content-marketing-strategy/ Lawyers, are you looking for tips to get your blog noticed in 2013? Look no further; these best practices will draw visitors and get them to stay, bookmark your page and hopefully come to your firm for legal representation. [...]]]> http://www.casedetails.com/2013/05/15/three-best-practices-for-blog-posts-in-2013/ Due to the time-consuming and somewhat arduous nature of social media marketing, many law firms opt to outsource much of their social media work. However, this can have its flaws because a firm's unique personality can be lost. [...]]]> http://www.casedetails.com/2013/05/13/resourcing-social-media-marketing/ A few years ago, using long-tail keywords for search rankings and PPC campaigns was quite popular. Although this practice has waned somewhat, it's beginning to see a resurgence and can be highly effective for law firms. [...]]]> http://www.casedetails.com/2013/05/10/get-back-in-the-long-tail-keywords-game/