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Local search marketing is an effective way to generate targeted leads for your law firm. Ensure you have established your law firm on the right local directories to capture geography-related legal search queries. Local search marketing can help your firm capture and convert highly relevant traffic for a successful online campaign.
The most important local search engine is Google Maps (which populates Google’s local search results):
But there are other ways to capture local search traffic – traffic that’s often highly targeted and high-conversion. Over and above Google and Yahoo’s local search results, consider SuperPages.com or your local telephone provider’s online directory. Review opportunities through information providers like Local.com and DirectoryM.com. Of course, make sure your information is correct and distributed through whitepage data suppliers like Acxiom, InfoUSA and Localeze.com.
For lawyers, local search marketing has also increasingly come to be one and the same as reputation management.