Local Search Marketing
Specifically “local” search marketing is a great way to generate targeted leads. Google Maps (aka Google Local) is what most people are familiar with - those results usually show up when users perform geography-related searches like “injury lawyer in Salt Lake City”.
But there are other ways to capture local search traffic - traffic that’s often highly targeted and high-conversion. Over and above Google and Yahoo’s local search results, consider SuperPages.com or your local telephone provider’s online directory. Review opportunities through information providers like Local.com and DirectoryM.com. Of course, make sure your information is correct and distributed through whitepage data suppliers like Acxiom, InfoUSA and Localeze.com.
For lawyers, local search marketing has also increasingly come to be one and the same as reputation management.