Local SEO is a growing field within online marketing. Yahoo indicated in a 2009 blog that nearly 20% of all searches have a local intent. With other reports claiming between 20% to 40%, it is clear that searchers are looking for local results.

Law firms new to pay-per-click advertising often think an appealing ad and a link to a Web site’s homepage is all that’s necessary for a successful campaign. However, a law firm’s homepage needs to appeal to a wide range of visitors, from those looking for a specific service to those casually searching for information. A PPC ad campaign, on the other hand, targets a specific segment of your audience, and your PPC landing page should speak directly to them.

In 2009, there were more than 2 billion local searches monthly. Local businesses can no longer afford to ignore their Internet presence.

On February 7, 2010 an explosion ripped through the Kleen Energy power plant in Middletown, Connecticut, killing five workers and injuring a dozen more. The blast, determined to have occurred while workers were purging a natural gas pipeline, caused property damage to the surrounding communities, and was heard as far as 20 miles away from [...]