Google Plus made a big splash when it landed a few months ago, and its user base exploded into the tens of millions, even while it was still in beta. Now users everywhere can +1 things they like and see what other people in their social circles have +1′d. So can Google Plus help your [...]
If you’re using videos to market your legal services, you may be wondering if the time and effort are actually worth it. Or maybe you’re wondering if you should jump into this marketing channel. Video can be very effective, and now a new reporting tool, YouTube Hot Spots, can help you improve your attorney videos. [...]
Are you paying attention to your online reputation? A good reputation is one of the best marketing tools you have, and all professionals should work to protect their reputation, both online and off. After all, it’s a lot easier to protect a good online reputation than it is to try to clean up a bad [...]
Search results rankings are based on many factors, but they largely boil down to how authoritative the search engine considers your website. Your link profile is a large part of that, so you will want to build your law firm’s link authority. This means getting inbound links from other high-quality, authoritative sites. In “Law Firm [...]
Analytics tracking is essential for understanding the success of your SEO efforts. And services that provide automated traffic reports can simplify your life by providing the data in a dashboard with easy-to-understand charts and graphs. On the other hand, these services are not all the same, and there are some downfalls to automated traffic reports. [...]
You know it’s important to rank well, preferably #1, for your main brand, but in your efforts to maintain this rank, you may be neglecting extended brand keywords. Ranking well for these terms can help you guide the perception of your brand. Richard Shove discusses this topic as part of his post “Big Brand SEO [...]
If you’ve been using (or trying to use) Twitter to promote your business, you know how easily it can eat up large chunks of your day. One way to save time and still build a strong Twitter presence is to use a Twitter client to manage and schedule your tweets. This way, you can spend [...]
An active Facebook business page is a fantastic way to grow your brand and connect with current and future customers. But to determine if your marketing efforts are working, you need analytics, just like on your website. That’s where Facebook Insights® can help. Information in this post gathered in association with a Kentucky auto accident [...]
Facebook has left its past as a college networking site far behind and is becoming ever more valuable for businesses. A recent study by U.K.-based Hitwise shows that using Facebook for your business translates into more sales. What business doesn’t want more sales? [...]
Foursquare, the mobile app that allows you to “check in” to share your current location and thoughts about it, began in March 2009 and hit 10 million users slightly more than two years later, in June 2011. This impressive feat becomes even more amazing when you realize that it translates into 1,000 percent annual growth. [...]
Are you taking full advantage of Twitter’s ability to help you attract the right clients? If you’re like many people, you may not be quite sure how best to use those 140 characters to say something useful. But as the search engines place more emphasis on social media in search results, now might be a good time to learn. [...]
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