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Once you’ve implemented all the design, coding and other SEO elements to optimize your firm’s site for online marketing, the hardest job is to continue producing content. Not just any content will do — you need to have quality content if you want to acquire a following and achieve success on the Web. [...]
While hashtags are a relatively new phenomenon, there is no denying their power and popularity among social media users. The concept of hashtags originated organically on Twitter but has since spread to many other social media sites. [...]
Benchmarking consists of making a set of milestones for an advertising campaign. It is arguably the most essential part of tracking the success of your SEM campaigns, as without a set of benchmarks, you will not even be able to talk about whether you’ve succeeded or failed. [...]
Bing Ads has recently implemented some key changes that make it more like Google AdWords. Although the company used to strive to differentiate itself from AdWords, they have been working for the past year to mimic Google’s platform more closely. [...]
Google AdWords has released a new feature that allows website owners to save time working with multiple keywords. Lawyers and legal marketers can now add, remove and edit many different keywords at once. [...]
As law firm leaders guide their enterprises through the second quarter of 2013, they can begin to evaluate the initial success of marketing and outreach campaigns using statistics. During analysis, it’s important to understand the difference between online and offline statistics. [...]
Spring is upon us, and new changes are yet again in the works for Facebook, which is seeking to redesign its site to give more filtering power to users. [...]
Social media will always be a confusing beast, but no one can befuddle the masses quite like Twitter. Are you tweeting or twittering? How many followers have you gained today? Did you hashtag that MT during FF’s trending topic? [...]
In order to combat what it determines to be “blatant commercialism,” Facebook has implemented strict rules regarding the images that businesses can post. [...]
As your website grows and your social media sites develop a following, you may attract third parties that seek to do you harm through hacking. Hacking consists of gaining access to your online site without your permission and changing or deleting content, posting negative content about you or your business, or modifying settings and passwords to make it difficult for you to make changes. [...]
A common truism through all sectors of business is that the little things create the biggest rewards. Nowhere is this more true than in social media, where quality beats quantity every time. [...]
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