America’s human work force isn’t the only one affected by the desire of companies to streamline operations. Google has put Googlebot-News, its news site crawler, into retirement, too. The good-byes for Googlebot-News were brief, and Googlebot, the general web crawler, promptly took over the job of crawling news sites. Information in this post gathered in [...]
Do you remember Ask Jeeves? It was one of the original answer engines, launched in 1997, allowing people to enter questions using normal English and providing answers compiled by real humans. Jeeves retired and Ask.com became a regular search engine, but had trouble competing. So last summer it began a return to its Q&A roots, [...]
If you do business in other countries, you need to target your search marketing efforts to each market. Even if most of the demographic information for your target market (age, income, profession, etc.) is the same, the local culture and language will vary. A good global search marketing campaign needs to address these differences. Information [...]
Content creation is hard work, and as social media evolves, many users prefer to share others’ content rather than create their own. This creates a marketing advantage for anyone who can create high quality content and harness the power of their networks to distribute it. Information in this post gathered in association with an Oakland [...]
If you’ve been doing SEO for any length of time, you’ve most likely heard of article marketing and might even have tried it yourself. Hopefully you did it the right way: a high-quality blog, some guest posts and legitimate article sharing. Unfortunately, article marketing these days often means spamming the Internet with poorly written articles [...]
Scraper sites are websites with content copied (scraped) from other websites. They are nothing more than spam sites, but unfortunately are sometimes able to get themselves listed higher than the sites with the original content. Google is working hard to address the scraper site problem, and is asking for your help. Information in this post [...]
What do you Like? Bing knows, and it’s sharing with your friends. Bing told us back in October 2010 that it was integrating Facebook data into its ranking algorithm. In May 2011, it announced that it would be making even more use of that data. [...]
Social media, and Facebook in particular, have become important ingredients in many brands’ marketing mix. They are also also particularly effective tools for connecting with the online Latino community. [...]
You might not think of the typical technology geek as a Latino, but maybe you should. Latinos are leading the way in the digital marketplace, and that has wide-ranging implications for the U.S. business landscape.
Latinos have embraced Twitter as a place to gather and organize, making it a good tool for law firms, marketers, and those wishing to target the Hispanic population. The hashtag is the key to successfully reaching Latinos on Twitter.
Quora isn’t an original idea. Yahoo! Answers and other similar sites have been around for a while, but this newcomer is receiving so much attention that many people are calling it the next Twitter.
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