A PPC (pay-per-click) campaign is an important marketing and advertising strategy in a world where so much commerce is conducted on the Internet. Once your firm decides to engage in a PPC campaign, it must go through the logistical steps of setting up an account and putting a campaign structure in place. [...]

Business isn’t just about providing a product or service and waiting for the community to instantly turn into customers after the organization is advertised in the marketplace. Organizations must also engage in a process of researching the competitive landscape so that other entities do not take away potential customers simply because they are better at marketing. [...]

Now that we’ve discussed setting goals and determining your financial targets and advertising budget, it’s time to talk about the important role keywords play in a pay-per-click (PPC) campaign. Keywords are the lifeblood of any PPC campaign. When consumers are looking for products and services, they do not type long sentences into a search engine. [...]

Budgeting a PPC (pay-per-click) campaign should be your first step after you set your goals. When you set up a budget, you should attempt to balance best-case desires and worst-case possibilities. No budget is guaranteed and resources that are allocated to a particular strategy may not generate additional revenue. The Internet is a powerful marketing tool, but there is also a level of saturation. Therefore, companies cannot simply build a website and then sit back and wait for the sales to come rolling in. [...]

Behind every good pay-per-click (PPC) campaign is a solid strategy. As such, our first post in this series discusses the importance of clearly establishing what your goals are at the outset of your campaign. [...]

As consumers increasingly spend a great deal of time surfing the Internet and using smart devices, Internet advertising has become a key part of commerce in today’s technology-driven society. One of the key principles of advertising is to advertise in places where consumers tend to gather. [...]

One of the advantages of using WordPress as your blog platform is the wide variety of plugins you can find to rev up the impact of your blog. These plugins make it simple for anyone to improve a blog’s functionality, from speeding up download times to creating contact forms. [...]

Is a blog considered advertising? The Virginia State Bar seems to think it is, and has brought misconduct charges against attorney and blogger Horace Hunter for refusing to include a disclaimer. Most state rules regarding attorney advertising are similar to Virginia’s, including the requirement of a disclaimer on advertising to avoid misleading the public. [...]